Terms & Policies

Terms

THESE TERMS OF SERVICE (“AGREEMENT”) DESCRIBE THE TERMS AND CONDITIONS ON WHICH SIMPLE SELLER PROTECTION INC. (“SIMPLE SELLER PROTECTION”) PROVIDES ITS CUSTOMERS (THE “CUSTOMER” or “YOU”) ACCESS TO SIMPLE SELLER PROTECTION’ PROPRIETARY AI ENABLED EMAIL RESPONSE SYSTEMS AND RELATED INTERFACES (THE “SIMPLE SELLER PROTECTION SERVICE”).

BY INDICATING ACCEPTANCE OF THIS AGREEMENT OR BY OTHERWISE USING THE SERVICE, YOU ARE ENTERING INTO A LEGALLY BINDING AGREEMENT WITH SIMPLE SELLER PROTECTION. IF YOU DO NOT AGREE TO THIS AGREEMENT, DO NOT COMPLETE THE ORDER PROCESS AND DO NOT USE THE SERVICE.

IF CUSTOMER OR THE THIRD-PARTY ON BEHALF OF WHOM CUSTOMER IS ACTING (ALSO, A “CUSTOMER”) AND STREAM HAVE ALREADY ENTERED A SEPARATE AGREEMENT GOVERNING PROVISION OF SIMPLE SELLER PROTECTION’S SERVICES THAT HAS BEEN SIGNED ON BEHALF OF BOTH STREAM AND CUSTOMER, THEN THAT OTHER AGREEMENT SHALL APPLY IN PLACE OF THE TERMS HEREIN, NOTWITHSTANDING ANY CHECKBOX OR ELECTRONIC ACCEPTANCE REQUIRED IN ORDER TO USE THE SERVICE.

‍

1. Provision of the Simple Seller Protection Service

1.1 Provision Generally

During the Term as defined in (Section 5.1) Simple Seller Protection will provide Customer with access to Simple Seller Protection Service Simple Seller Protection Service in accordance with the terms and conditions of this Agreement. In order to access and use the Simple Seller Protection Service, Customer is responsible at its own expense for obtaining its own Internet access, and any applicable hardware and software required. The use of any registration-related information you provide us and the information we collect about you and the information received by you in emails that you receive from third parties, including your customers, in connection with your subscription to the Simple Seller Protection Service is governed by our Privacy Policy, available at https://simplesellerprotection.com/privacy which we recommend you read.

1.2 Grant of Rights

Subject to the terms and conditions of this Agreement, Simple Seller Protection hereby grants to Customer a limited, non-exclusive, non-transferable right to access and use the Simple Seller Protection Service, solely for Customer’s business purposes during the Term. All rights not expressly granted to Customer are reserved by Simple Seller Protection and its licensors. There are no implied rights.

1.3 Eligibility Requirements

By entering into this Agreement, Customer represents and warrants that Customer meets the following minimum requirements (“Eligibility Requirements”): (a) Customer is at least 18 years old and has the legal capacity to be bound by this Agreement; (b) Customer has the necessary rights and authority to enter into and perform the obligations required of Customer under this Agreement including entering into this Agreement on behalf of and binding a third-party, if so applicable; (c) All information which Customer provides, including but not limited to information provided during registration, information about Customer and any third -party business, and all relevant payment information, is within Customer’s right to use, and is and will remain accurate, complete and current; (d) Customer is in compliance with all applicable laws, including but not limited to all applicable laws and regulations pertaining to data privacy; (e) To the best of Customer’s knowledge, none of the Customer Data (as defined herein) will contain any unlawful, defamatory, offensive, libelous, harassing, abusive, fraudulent, pornographic or obscene content or material; and (f) Customer will provide Simple Seller Protection with any information, records, or materials that we request to verify Customer’s compliance with the eligibility requirements set forth above and the terms and conditions of this Agreement.

1.4 Restrictions

Customer shall not (and shall not allow any third party to): (a) use the Simple Seller Protection Service to develop or market any product, software or service that is functionally similar to or derivative of the Simple Seller Protection Service, or for any other purpose not expressly permitted herein; (b) permit any third party to access or use the Simple Seller Protection Service except as envisioned by the Simple Seller Protection Service in its normal operation or as specified in any documentation or instructions provided by Simple Seller Protection with regard to the use of the Service (the “Documentation”); (c) sell, distribute, rent, lease, service bureau, post, link, disclose or provide access to the Simple Seller Protection Service, directly or indirectly, to any third party; (d) alter, modify, debug, reverse engineer, decompile, disassemble, or otherwise attempt to derive or gain access to any software (including source code) associated with the Simple Seller Protection Service; or (e) use any unauthorized robot, spider, scraper or other automated means to access the Simple Seller Protection Service, or engage in any scraping, data-mining, harvesting, data aggregating or indexing of the Simple Seller Protection Service. Customer shall keep all passwords and API keys provided to it safe and secure, and shall be responsible for all use of the Simple Seller Protection Service using passwords or API keys issued to Customer. Customer shall notify Simple Seller Protection immediately of any actual or suspected unauthorized use of its passwords or API keys for the Simple Seller Protection Service. Without limiting any of its other rights or remedies, Simple Seller Protection reserves the right to suspend access to the Simple Seller Protection Service if Simple Seller Protection reasonably believes that Customer has materially violated the restrictions and obligations in this Agreement (in which case, it shall provide Customer prompt written notice of such suspension).

1.5 Customer Cooperation

Customer shall: (a) reasonably cooperate with Simple Seller Protection in all matters relating to the Simple Seller Protection Service; (b) respond promptly to any Simple Seller Protection request to provide information, approvals, authorizations or decisions that are reasonably necessary for Simple Seller Protection to provide the Simple Seller Protection Service in accordance with this Agreement; and (c) provide such Customer materials or information as Simple Seller Protection may reasonably request to provide the Simple Seller Protection Service and ensure that such materials or information are complete and accurate in all material respects.

2. Simple Seller Protection Technology

In connection with providing the Simple Seller Protection Service, Simple Seller Protection and its licensors shall operate and support the hosted environment used by Simple Seller Protection to provide the Simple Seller Protection Service, including the Simple Seller Protection Technology (as defined below), the server hardware, disk storage, firewall protection, server operating systems, management programs, web server programs, documentation and all other technology or information so used by Simple Seller Protection. As used herein, “Simple Seller Protection Technology” means all of Simple Seller Protection’s proprietary technology (including software, hardware, products, processes, algorithms, user interfaces, know-how, techniques, designs and other tangible or intangible technical material or information) made available to Customer by Simple Seller Protection in providing the Simple Seller Protection Service.

2.2 Grant of Rights

3. Ownership

Customer acknowledges and agrees that as between Simple Seller Protection and Customer, all right, title and interest in and to the Simple Seller Protection Service (including the data, information, text, images, designs, sound, music, marks, logos, compilations (meaning the collection, arrangement and assembly of information other than Customer Data) and other content on or made available through the Simple Seller Protection Service, other than Customer Data), the Simple Seller Protection Technology and all improvements and derivatives of the foregoing (including all intellectual property and proprietary rights embodied therein or associated therewith) are and shall remain owned by Simple Seller Protection or its licensors, and this Agreement in no way conveys any right, title or interest in the Simple Seller Protection Service or the Simple Seller Protection Technology other than a limited right to use the Simple Seller Protection Service in accordance with this Agreement. Simple Seller Protection acknowledges and agrees that as between Customer and Simple Seller Protection, all right, title and interest in and to the Customer Data are and shall remain owned by Customer or its licensors, and this Agreement in no way conveys any right, title or interest in the Customer Data other than a limited right to use the Customer Data in accordance with the terms and conditions herein. No right or license is granted hereunder to Customer under any trademarks, service marks, trade names or logos. Customer shall not remove any Simple Seller Protection trademark, service mark or logo, or any proprietary notices or labels (including any copyright or trademark notices) from the Simple Seller Protection Service. Simple Seller Protection acknowledges and agrees that as between Customer and Simple Seller Protection, all right, title and interest in and to the Customer Data are and shall remain owned by Customer or its licensors, and this Agreement in no way conveys any right, title or interest in the Customer Data other than a limited right to use the Customer Data in accordance with the terms and conditions set forth and agreed to herein.

4. Fees; Payments; Taxes

4.1 Fees

In consideration of the provision of the Simple Seller Protection Services, Customer shall pay Simple Seller Protection the monthly fees pursuant to the fee schedule and Simple Seller Protection subscription plan chosen by Customer on https://simplesellerprotection.com and make such payment in accordance with the instructions and schedule provided for by Simple Seller Protection.

4.2 Increases

Simple Seller Protection reserves the right to increase its fees following the Initial Term or Renewal term (as defined below) for any following Renewal Termon 30 days’ prior notice to Customer. If Customer objects to the fee increase, Customer may terminate the Simple Seller Protection Service by written notice following the Initial Term or applicable Renewal Term. If Customer does not exercise its right of termination during such period, Customer will be deemed to have accepted the increased fees.

4.3 Taxes

All amounts due hereunder are exclusive of all sales, use, excise, service, value added, or other taxes, duties and charges of any kind (whether foreign, federal, state, local or other) associated with this Agreement, the Simple Seller Protection Service, or Customer’s access to the Simple Seller Protection Service. Customer shall be solely responsible for all such taxes, duties and charges (except for taxes imposed on Simple Seller Protection’s income), which may be invoiced by Simple Seller Protection from time-to-time.

4.4 Late Payments

Customer shall pay interest on all late payments at the lesser of (a) 1.5% per month or (b) the highest rate permissible under applicable law, calculated daily and compounded monthly. Customer shall reimburse Simple Seller Protection for all costs and expenses, including attorneys’ fees, incurred in collecting any unpaid amounts owed by Customer hereunder.

5. Term; Termination

5.1 Term, Termination and Automatic Renewal

The term of this Agreement shall commence upon Customer’s subscription to the Simple Seller Protection Service and, unless earlier terminated as set forth herein, shall continue for the period of the initial subscription selected by the Customer (the “Initial Term”). The Customer may terminate this Agreement upon 30 day’s written notice to Simple Seller Protection. Simple Seller Protection reserves the right to terminate this Agreement at any time upon written notice to the Customer and shall repay to Customer any pro-rated portion of the fees paid to it in connection with the Simple Seller Protection Services that the Customer would have received but for Simple Seller Protection’s cancellation. In the event that the Agreement is not terminated as set forth herein it shall continue to automatically renew for the length of the Initial Term (a “Renewal Term”). The Initial Term and any Renewal Term is referred to herein as a “Subscription Term”, and the Subscription Terms are referred to collectively as the “Term.”

5.2 Termination for Breach

Either Party may terminate this Agreement by written notice thereof to the other Party, if the other Party materially breaches this Agreement and does not cure such breach within 30 days after written notice thereof.

5.3 Effects of Termination; Survival

Upon any termination of this Agreement: (a) all rights granted to Customer hereunder shall terminate and Simple Seller Protection shall no longer provide access to the Simple Seller Protection Service to Customer, and (b) Customer shall cease using the Simple Seller Protection Service. Any obligations that have accrued prior to termination shall survive termination of this Agreement. In addition, the following Sections, as well as any other provisions herein which by their nature should survive, shall survive termination of this Agreement: Sections 3 through 11.

6. Customer Data

6.1 Data Generally

All data and information that the Customer inputs into the Simple Seller Protection Service, is provided by integrations to the Customer’s systems or provided or obtained by the Customer’s clients in connection with the Customer’s use of the Simple Seller Protection Service (each of the above, the “Customer Data”) is stored in a private and secure fashion, and will not be used by Simple Seller Protection except as permitted herein. Customer hereby grants to Simple Seller Protection a limited, non-exclusive, non-transferable, royalty-free right to use, reproduce, manipulate, and display the Customer Data solely in connection with providing the Simple Seller Protection Service to Customer, and improving, developing and marketing the Simple Seller Protection Service (provided that Simple Seller Protection may only use anonymized and aggregated Customer Data to improve, develop and market the Simple Seller Protection Services). Simple Seller Protection may analyze Customer Data, and data of other customers, to create aggregated and anonymized statistics or data that do not identify Customer or any individual, household, user, browser, or device and Simple Seller Protection may during and after the Term use and disclose such statistics or data in its discretion. Except as specified otherwise in this Agreement, Customer shall be solely responsible for providing, updating, uploading and maintaining all Customer Data. The content of Customer Data shall be Customer’s sole responsibility. Simple Seller Protection shall operate the Simple Seller Protection Service in a manner that provides reasonable information security for Customer Data, using commercially reasonable data backup, security, and recovery protections.

6.2 Additional Customer Responsibilities

Customer is solely responsible for all Customer Data. Simple Seller Protection does not guarantee the accuracy, integrity or quality of Customer Data. Customer shall not: (a) upload or otherwise make available to Simple Seller Protection any Customer Data that is unlawful or that violates the rights of any third parties; (b) upload or otherwise make available to Simple Seller Protection any Customer Data that Customer does not have a right to transmit due to any law, rule, regulation or other obligation; (c) use, upload or otherwise transmit any Customer Data that infringes any intellectual property or other proprietary rights of any third party; (d) upload or otherwise make available to Simple Seller Protection any material that contains software viruses or any other computer code, files or programs designed to interrupt, destroy, limit the functionality of any computer software or hardware or telecommunications equipment; (e) interfere with or disrupt the Simple Seller Protection Service or servers or networks connected to the Simple Seller Protection Service; (f) upload or otherwise make available to Simple Seller Protection any Customer Data that constitutes protected health information subject to the Health Insurance Portability and Accountability Act or any regulation, rule or standards issued thereunder, or constitutes similarly protected information under any applicable state, rule or regulation(g) violate any applicable law, rule or regulation, including those regarding the export of technical data, or (h) use the Simple Seller Protection Service in a manner not prescribed in the Documentation.

7. Representations and Warranties; Disclaimer

7.1 General Representations and Warranties

Each Party hereby represents and warrants to the other Party that: (a) if such Party is a corporation, company or other entity (as applicable), such entity is duly organized, validly existing and in good standing in its jurisdiction of organization; (b) such Party’s execution, delivery and performance of this Agreement have been duly and validly authorized by all necessary organizational action on its part or, if such Party is an individual, such Party has legal capacity to enter into this Agreement; (c) the provisions set forth in this Agreement constitute legal, valid, and binding obligations of such Party enforceable against such Party in accordance with their terms, subject to bankruptcy, insolvency and other laws affecting creditors’ rights generally; and (d) its execution, delivery and performance of this Agreement does not and will not conflict with, result in a breach of, constitute a default under, or require the consent of any third party under, any agreement or other obligation to which such Party is subject.

7.2 Simple Seller Protection Limited Warranty

Simple Seller Protection further represents and warrants that (a) it will provide the Simple Seller Protection Service in a competent and workmanlike manner; and (b) it owns or otherwise has sufficient rights (including without limitation all intellectual property rights thereto) to grant the licenses to Customer under this Agreement. Simple Seller Protection does not warrant that it will be able to correct all reported defects or that use of the Simple Seller Protection Service will be uninterrupted or error free. Simple Seller Protection makes no warranty regarding features or services provided by any third parties. Simple Seller Protection retains the right to modify its services and the Simple Seller Protection Technology in its sole discretion, provided that Simple Seller Protection reasonably believes that any such changes and modifications will materially impair Customer’s use of the Simple Seller Protection Service, it shall provide Customer with notice before making any such change or modification. Customer’s sole remedy for Simple Seller Protection’s breach of the warranty in this paragraph shall be that Simple Seller Protection shall remedy the applicable error, or if Simple Seller Protection is unable to do so in a timely manner, refund to Customer actual damages up to a limit of the fees paid for the Simple Seller Protection Service for the Subscription Term during which the breach of warranty occurred.

7.3 Disclaimer

EXCEPT FOR THE WARRANTIES SET FORTH IN SECTIONS 7.1-7.2 ABOVE, SIMPLE SELLER PROTECTION MAKES NO REPRESENTATION OR WARRANTY WHATSOEVER, AND HEREBY DISCLAIMS ALL REPRESENTATIONS AND WARRANTIES WITH RESPECT TO THE SERVICE (IN EACH CASE WHETHER EXPRESS OR IMPLIED BY LAW, COURSE OF DEALING, COURSE OF PERFORMANCE, USAGE OF TRADE OR OTHERWISE), INCLUDING ANY WARRANTY (A) OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT, (B) THAT THE SERVICE WILL MEET CUSTOMER’S REQUIREMENTS, WILL ALWAYS BE AVAILABLE, ACCESSIBLE, UNINTERRUPTED, TIMELY, SECURE OR OPERATE WITHOUT ERROR, (C) AS TO THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE SERVICE, OR (D) AS TO THE ACCURACY OR RELIABILITY OF ANY INFORMATION OBTAINED FROM THE SERVICE.

7.4 Additional Disclaimer

CUSTOMER ACKNOWLEDGES THAT THE SERVICE IS HOSTED BY A THIRD PARTY HOSTING PROVIDER (THE “HOSTING CONTRACTOR”) AND USES THIRD PARTY SERVER HARDWARE, DISK STORAGE, FIREWALL PROTECTION, SERVER OPERATING SYSTEMS, MANAGEMENT PROGRAMS, WEB SERVER PROGRAMS FOR DELIVERY OF THE SERVICES (THE “HOSTING CONTRACTOR SERVICES”). ADDITIONALLY, SIMPLE SELLER PROTECTION USES THIRD PARTIES TO HELP RECEIVE PAYMENTS (“PAYMENT PROCESSOR”). SIMPLE SELLER PROTECTION MAY CHANGE ITS HOSTING CONTRACTOR AND PAYMENT PROCESSOR AT ANY TIME. YOUR USE OF THE SERVICE IS SUBJECT TO ANY RESTRICTIONS IMPOSED BY THE HOSTING CONTRACTOR AND THE PAYMENT PROCESSOR, AS APPLICABLE. NOTWITHSTANDING ANY OTHER PROVISION OF THIS AGREEMENT, SIMPLE SELLER PROTECTION SHALL NOT BE LIABLE FOR ANY PROBLEMS, FAILURES, DEFECTS OR ERRORS WITH THE SERVICE TO THE EXTENT CAUSED BY THE HOSTING CONTRACTOR OR PAYMENT PROCESSOR. CUSTOMER ACKNOWLEDGES THAT THE FEES PAYABLE FOR THE SERVICE REFLECT THE FACT THAT SIMPLE SELLER PROTECTION IS NOT RESPONSIBLE FOR THE ACTS AND OMISSIONS OF THE HOSTING CONTRACTOR OR PAYMENT PROCESSOR.

8. Limitations of Liability

8.1 Damages Cap

TO THE FULLEST EXTENT PERMISSIBLE BY LAW, SIMPLE SELLER PROTECTION’ TOTAL LIABILITY FOR ALL DAMAGES ARISING OUT OF OR RELATED TO THE SERVICE OR THIS AGREEMENT, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE) OR OTHERWISE, SHALL NOT EXCEED THE TOTAL AMOUNT OF FEES PAID BY CUSTOMER TO SIMPLE SELLER PROTECTION UNDER THIS AGREEMENT WITH RESPECT TO THE THEN-CURRENT SUBSCRIPTION TERM.

8.2 Disclaimer of Indirect Damages

EXCEPT FOR (A) CUSTOMER’S OBLIGATION TO PAY ALL AMOUNTS DUE HEREUNDER; (B) ITS INDEMNIFICATION OBLIGATIONS; AND (C) ITS BREACH OF ANY INTELLECTUAL PROPERTY OR CONFIDENTIALITY OBLIGATIONS OR RESTRICTIONS HEREIN (INCLUDING ANY LIMITATIONS OR RESTRICTIONS ON USE OF THE SERVICE), IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR ANY INDIRECT, CONSEQUENTIAL, INCIDENTAL, SPECIAL, EXEMPLARY OR PUNITIVE DAMAGES (INCLUDING LOSS OF DATA, PROFITS OR REVENUE) ARISING OUT OF OR RELATED TO THE SERVICE OR THIS AGREEMENT, WHETHER SUCH DAMAGES ARISE IN CONTRACT, TORT (INCLUDING NEGLIGENCE) OR OTHERWISE.

8.3 Basis of the Bargain

THE PARTIES AGREE THAT THE LIMITATIONS OF LIABILITY SET FORTH IN THIS SECTION 8 ARE A FUNDAMENTAL BASIS OF THE BARGAIN, THAT SIMPLE SELLER PROTECTION HAS SET ITS FEES IN RELIANCE ON THE ENFORCEABILITY OF THESE PROVISIONS, AND THAT THEY SHALL APPLY NOTWITHSTANDING THAT ANY REMEDY SHALL FAIL ITS ESSENTIAL PURPOSE.

9. Indemnification

9.1 Simple Seller Protection Indemnification

Simple Seller Protection shall defend, indemnify and hold harmless Customer and its directors, officers, and employees (“Customer Indemnified Parties”) from and against any third party claims, actions, proceedings, demands, lawsuits, damages, liabilities and expenses (including reasonable attorneys’ fees and court costs) (collectively, “Claims”) to the extent the Simple Seller Protection Service infringes, misappropriates or otherwise violates (collectively, “Infringes”) any third party intellectual property or proprietary right (excluding patents).

9.2 Customer Indemnification

Customer shall defend, indemnify and hold harmless Simple Seller Protection and its directors, officers, employees, agents and providers (“Simple Seller Protection Indemnified Parties”) from and against any Claims based on the Customer Data to the extent that such Claim does not arise out Customer’s use of the Simple Seller Protection Service or arises out of Customer’s use of the Simple Seller Protection Service in a manner that violates this Agreement or the Documentation.

9.3 Indemnification Process

As conditions of the indemnification obligations in Sections 9.1-9.2 above: (a) the applicable Customer Indemnified Party or Simple Seller Protection Indemnified Party (the “Indemnitee”) will provide the indemnifying Party (the “Indemnitor”) with prompt written notice of any Claim for which indemnification is sought (provided that failure to so notify will not remove the Indemnitor’s indemnification obligations except to the extent it is prejudiced thereby), (b) the Indemnitee will permit the Indemnitor to control the defense and settlement of such Claim, and (c) the Indemnitee will reasonably cooperate with the Indemnitor in connection with the Indemnitor’s evaluation, defense and settlement of such Claim. In defending any Claim, the Indemnitor shall use counsel reasonably satisfactory to the other Party. The Indemnitor shall not settle or compromise any such Claim or consent to the entry of any judgment without the prior written consent of the other Party (not unreasonably withheld).

9.4 Exclusions

Simple Seller Protection’s obligations in Section 9.1 above shall not apply to any Claim to the extent arising from or relating to (a) misuse of the Simple Seller Protection Service not strictly in accordance with the Documentation, Simple Seller Protection’s instructions, and this Agreement; (b) any modification, alteration or conversion of the Simple Seller Protection Service not created or approved in writing by Simple Seller Protection; (c) any combination of the Simple Seller Protection Service with any computer, hardware, software or service not provided by Simple Seller Protection; (d) Simple Seller Protection’s compliance with specifications or other requirements of Customer; or (e) any third party data or Customer Data. If the Simple Seller Protection Service is or may be subject to a Claim of Infringement described in Section 9.1 above, Simple Seller Protection may, at its cost and sole discretion: (i) obtain the right for Customer to continue using the Simple Seller Protection Service as contemplated herein; (ii) replace or modify the Simple Seller Protection Service so that it becomes non-Infringing without substantially compromising its principal functions; or (iii) to the extent the foregoing are not commercially reasonable, terminate this Agreement and return to Customer any pre-paid fees for the Simple Seller Protection Service associated with the then-current Subscription Term. Simple Seller Protection’ obligations in this Section 9 shall be Simple Seller Protection’s sole obligations, and Customer’s sole remedies, in the event of any Infringement of intellectual property or proprietary rights by or related to the Simple Seller Protection Service.

10. Confidentiality

10.1 Definition

“Confidential Information” means information that is disclosed by either Party (the “Disclosing Party”) to the other Party (the “Receiving Party”) hereunder during the Term that is clearly labeled or identified as confidential or proprietary when disclosed, or that, under the circumstances, should reasonably be treated as confidential, including without limitation information (tangible or intangible) regarding a Party’s technology, designs, techniques, research, know-how, specifications, product plans, pricing, customer information, user data, current or future strategic information, current or future business plans, policies or practices, employee information, and other business and technical information. “Confidential Information” shall not include any information that (a) is or becomes generally known to the public through no fault of, or breach of this Agreement by, the Receiving Party; (b) is rightfully in the Receiving Party’s possession at the time of disclosure without an obligation of confidentiality; (c) is independently developed by the Receiving Party without use of the Disclosing Party’s Confidential Information; or (d) is rightfully obtained by the Receiving Party from a third party without restriction on use or disclosure. In addition, (i) the terms and conditions of this Agreement shall be deemed to be Confidential Information of both Parties; (ii) the Simple Seller Protection Service and Simple Seller Protection Technology shall be deemed Confidential Information of Simple Seller Protection, regardless of whether or not they are labeled or identified, or would reasonably be considered confidential; and (iii) Customer Data shall be deemed Confidential Information of Customer.

10.2 General Obligations

Each Party agrees that it will during the Term and thereafter (a) not disclose the other Party’s Confidential Information to any third party (other than as permitted in the last sentence of this paragraph); (b) use the other Party’s Confidential Information only to the extent reasonably necessary to perform its obligations or exercise its rights under this Agreement; (c) disclose the other Party’s Confidential Information only to those of its employees and independent contractors who reasonably need to know such information for purposes of this Agreement and who are bound by confidentiality obligations offering substantially similar protection to those in this Section 10; and (d) protect all Confidential Information of the other Party from unauthorized use, access, or disclosure in the same manner as it protects its own confidential information of a similar nature, and in no event with less than reasonable care. Notwithstanding the above, this paragraph shall not prohibit: (i) a Party from disclosing Confidential Information of the other Party to the extent required by applicable law, rule or regulation (including a court order or other government order); provided that such Party provides the other Party prior written notice of such disclosure, to the extent practicable, and reasonably cooperates with efforts of the other Party to seek confidential treatment thereof, to the extent such cooperation is requested by the other Party; or (ii) a Party from disclosing the terms and conditions of this Agreement to its attorneys and financial advisors, or current or potential lenders, other sources of financing, investors or acquirors; provided that such third parties are bound by confidentiality obligations offering substantially similar protection to those in this Section 10 (provided further that such third parties are only permitted to use such information for the purpose of advising, lending or providing financing to, or investing in or acquiring, such Party, as applicable).

10.3 Return or Destruction

Except as otherwise expressly provided in this Agreement, the Receiving Party will return to the Disclosing Party, or destroy or erase, the Disclosing Party’s Confidential Information in tangible form, upon the termination of this Agreement; provided that (a) Receiving Party may retain a copy of Disclosing Party’s Confidential Information solely for the purposes of tracking Receiving Party’s rights and obligations hereunder with respect thereto, (b) Receiving Party may retain copies of Disclosing Party’s Confidential Information solely to the extent required by law or by applicable professional standards which require such Party to retain copies of its working papers, and (c) Receiving Party may retain Disclosing Party’s Confidential Information solely to the extent reasonably necessary for Receiving Party to exercise rights or perform obligations under this Agreement that survive such termination.

10.4 Feedback

Notwithstanding the above or anything to the contrary herein, to the extent that Customer at any time provides Simple Seller Protection with any feedback or suggestions regarding the Simple Seller Protection Service, including potential improvements or changes thereto (collectively, “Feedback”), the Feedback shall not be considered Confidential Information of Customer, and Simple Seller Protection may use, disclose and exploit the Feedback in any manner it chooses. All Feedback provided by Customer is provided “AS IS” and without warranty or representation of any kind.

11. Miscellaneous

11.1 Compliance with Laws

Each Party shall comply with all laws, rules, regulations and ordinances applicable to its activities hereunder.

11.2 Assignment

Customer may not assign this Agreement, or assign any of its rights or delegate any of its obligations under this Agreement, without the prior written consent of Simple Seller Protection. Any purported assignment or delegation in violation of this paragraph is null and void. This Agreement will bind and insure to the benefit of each Party’s successor and permitted assigns. Notwithstanding the foregoing, Simple Seller Protection may assign this Agreement to any acquirer of all or substantially all of its assets as they relate to this Agreement.

11.3 Entire Agreement; Amendment

This Agreement along with the subscription arrangement chosen by the Customer at https://simplesellerprotection.com contains the complete understanding and agreement of the Parties with respect to the subject matter hereof, and supersedes all prior or contemporaneous agreements or understandings, oral or written, with respect thereto.

11.4 Entire Agreement; Amendment

Simple Seller Protection may give any notices issued in connection with this Agreement by email to Customer at the email address given by Customer when creating its account, and such notices shall be effective upon confirmation of transmission to Customer.

11.5 Force Majeure

Simple Seller Protection shall not be liable or responsible to Customer, nor be considered to have defaulted or breached this Agreement, for any failure or delay in fulfilling or performing any provision of this Agreement to the extent such failure or delay is caused by or results from any act, circumstance or other cause beyond the reasonable control of Simple Seller Protection, including acts of God, flood, fire, earthquake, explosion, governmental actions, war, invasion or hostilities (whether war is declared or not), terrorist threats or acts, riot, or other civil unrest, national emergency, revolution, insurrection, epidemic, lockouts, strikes or other labor disputes (whether or not relating to either Party’s workforce), or restraints or delays affecting carriers or inability or delay in obtaining supplies of adequate or suitable technology or components, telecommunication breakdown, or power outage.

11.6 Publicity

Simple Seller Protection shall have the right to use Customer’s name and logo on client lists published on Simple Seller Protection’s website and in marketing materials provided that such use is previewed and pre-approved by Customer. Simple Seller Protection may announce the relationship hereunder in a press release provided that Simple Seller Protection obtains Customer’s prior approval of the wording of the release (not unreasonably withheld).

11.7 Choice of Law

This Agreement is and will be governed by and construed under the Federal Arbitration Act, applicable federal law, and the laws of the State of Delaware, without giving effect to any conflicts of laws provision thereof or of any other jurisdiction that would produce a contrary result.

11.8 Disputes; Arbitration

Any and all controversies, disputes, demands, counts, claims, or causes of action (including the interpretation and scope of this clause, and the arbitrability of the controversy, dispute, demand, count, claim, or cause of action) between Customer and Simple Seller Protection or its employees, agents, successors, or assigns, will exclusively be settled through binding and confidential arbitration. Arbitration will be subject to the Federal Arbitration Act and not any state arbitration law. The arbitration will be conducted before one commercial arbitrator with substantial experience in resolving commercial contract disputes from the American Arbitration Association (“AAA”). As modified by this Agreement, and unless otherwise agreed upon by the parties in writing, the arbitration will be governed by the AAA’s Commercial Arbitration Rules and, if the arbitrator deems them applicable, the Supplementary Procedures for Consumer Related Disputes (collectively “Rules and Procedures”). For more information on AAA, its Rules and Procedures, and how to file an arbitration claim, you may call AAA at 800-778-7879 or visit the AAA website at http://www.adr.org. There is no judge or jury in arbitration, and court review of an arbitration award is limited. However, an arbitrator can award on an individual basis the same damages and relief as a court (including injunctive and declaratory relief or statutory damages), and must follow the terms of this Agreement as a court would. Customer and Simple Seller Protection agree as follows: (a) ANY CLAIMS BROUGHT BY A PARTY MUST BE BROUGHT IN SUCH PARTY’S INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING; (b) THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON’S CLAIMS, MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A REPRESENTATIVE OR CLASS PROCEEDING, AND MAY NOT AWARD CLASS-WIDE RELIEF, (c) Simple Seller Protection also reserves the right in its sole and exclusive discretion to assume responsibility for all of the costs of the arbitration; (d) the arbitrator will honor claims of privilege and privacy recognized at law; (e) the arbitration will be confidential, and neither you nor we may disclose the existence, content or results of any arbitration, except as may be required by law or for purposes of enforcement of the arbitration award; (f) the arbitrator may award any individual relief or individual remedies that are permitted by applicable law; and (g) each side pays its own attorneys’ fees and expenses unless there is a statutory provision that requires the prevailing party to be paid its fees and litigation expenses, and then in such instance, the fees and costs awarded will be determined by the applicable law. Notwithstanding the foregoing (i) either Customer or Simple Seller Protection may bring an individual action in small claims court to the extent eligible, and (ii) either Party may seek emergency equitable relief before the state or federal courts located in New York in order to maintain the status quo pending arbitration, and hereby agree to submit to the exclusive personal jurisdiction of the courts located within New York for such purposes. A request for interim measures will not be deemed a waiver of the right to arbitrate.

11.9 Relationship of the Parties

The relationship between the Parties is that of independent contractors. Nothing contained in this Agreement shall be construed as creating any agency, partnership, joint venture or other form of joint enterprise or employment relationship between the Parties, and neither Party shall have authority to contract for or bind the other Party in any manner whatsoever.

11.10 Waiver

No waiver by either Party of any of the provision of this Agreement is effective unless explicitly set forth in writing and signed by such Party. No failure to exercise, or delay in exercising, any right, remedy, power or privilege arising from this Agreement operates, or may be construed, as a waiver thereof. No single or partial exercise of any right, remedy, power or privilege hereunder precludes any other or further exercise thereof or the exercise of any other right, remedy, power or privilege.

11.11 Severability

If any provision of this Agreement is invalid, illegal or unenforceable in any jurisdiction, such invalidity, illegality or unenforceability shall not affect any other provision of this Agreement or invalidate or render unenforceable such provision in any other jurisdiction.

11.12 Headings; Interpretation

Headings are provided for convenience only and will not be used to interpret the substance of this Agreement. Unless the intent is expressly otherwise in specific instances, use of the words “include,” “includes,” or “including” in this Agreement shall not be limiting and “or” shall not be exclusive.